Communications and Audience Development Manager

Position Description

The Choir School of Delaware (CSD) provides a lifeline for Wilmington students ages 7-17 and their families. More than an inspiring intergenerational choir, we serve as “a community center that sings.” We create a more equitable Wilmington by providing superior music education, year-round academic support, opportunities for identity formation, and access to community resources. The Choir School acknowledges systemic inequity and works to remove barriers to success. Our programming addresses the root causes of generational poverty and socioeconomic disparities. Thanks to funding from generous donors, private and public foundations, the Choir School is affordable to all, regardless of income.

The Communications and Audience Development Manager (CADM) reports to the Director of Development and Advancement (DDA) and communicates the impact, mission, and vision of the organization. The CADM provides support in the following areas:

• Communications to the public, donors, prospective donors, and external organizations
• Creation, implementation, and maintenance of direct mail, email, radio, and social media campaigns
• Marketing and donor list management and segmentation
• Event management

Key Tasks and Responsibilities

Communications and Audience Development:

1. Develop communications regarding the impact of CSD to prospective families, business leaders, corporate and foundation representatives, and government officials in an effort to advance the mission.
2. Develop and implement a comprehensive marketing and communications plan with measurable outcomes and deadlines that supports fundraising and audience development.
3. Assist Choir School staff in planning and executing the annual CSD subscription series and special events.
4. Grow annual subscriptions and diversify the audience using market research and a variety of direct mail and digital media campaigns.
5. Build and maintain a robust sponsorship program that supports CSD performances and programming.
6. Regularly update CSD’s external website and social media accounts.
7. Oversee, in coordination with the DDA, printed and digital content to keep stakeholders, donors, friends, and prospects of CSD informed about the program’s impact.
8. Coordinate recording, video, and/or photography of performances, rehearsals, summer camp, and other events.
9. Manage the production and artistic design of externally produced marketing and development collateral.
10. Manage in-house printing jobs for programs, reports, handbooks, etc.
11. Develop creative Public Relations that is proactive with media announcements and press releases.
12. Coordinate the publishing of the  Annual Report both printed and digital

Development:

1. Work with the DDA to process donations and manage donor thank you letters, to be sent within two business days of receipt of the donation.
2. Maintain the inventory of marketing collateral and development materials; maintain the readiness of run-out/“Development” box for all events.
3. Coordinate with the DDA to prepare annual appeal letters and mailings to be personalized by the Board of Directors or other letters as requested by the DMO.
4. Coordinate with the DDA to submit and manage grants, ensure that all CSD staff members provide needed data/narratives in a timely manner, manage systems to record data, and assist with compilation and presentation of data.
5. Assist in management and growth of annual fundraising events.
6. Participate in tours of the after-school program for funders as needed.
7. Coordinate with staff to plan events including, but not limited to: Annual Gala and Benefit Concert, Annual FriendRaising Breakfast, Thank You Luncheon for donors.

General Administration:

1. Assist in maintaining marketing and donor databases, establishing and following rules of data entry to ensure a cohesive network of data.
2. Attend continuing education opportunities to support personal and institutional growth.
3. Develop collegial relationships with colleagues and board members.
4. Attend staff meetings and other discussions as needed.
5. Support other tasks as needed.

Qualifications and Technical Proficiencies

1. Bachelor’s degree from an accredited college or university.
2. Excellent written and oral communication skills.
3. Ability to organize work effectively, prioritize competing workloads, and meet demanding timelines.
4. Reliable and trustworthy; can take direction and function as part of a team.
5. Professional, patient, and flexible; works well with children and adults.
6. Creative and motivated; exude positive energy
7. Strong software skills and proficiencies are essential to successful performance, including experience with Microsoft Office, GSuite, Quickbook, Adobe Creative Suite, Final Cut Pro or Adobe Premiere Pro, Facebook, Instagram, Hootsuite, CRM/patron management systems (Constant Contact and DonorPerfect), and Canva.

Equal Opportunity Employer

The Choir School of Delaware is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture for all employees without regard to gender identity, race, ethnicity, religion, or sexual orientation.

To Apply:

Please send resume, cover letter, and references to careers@choirschoolofdelaware.org.

Position Type

Full-time @ 40 hours per week.